UX Edge [ ux ej ] noun.
The competitive advantage gained
by optimizing your user experience.
THE BEST USER EXPERIENCE WINS
Customer acquisition and retention are critical success factors for your business. And all things being equal, customers will gravitate towards solutions that make things easy and enjoyable for them. Market leaders get this. They know that companies who invest in design significantly outperform those that don't.
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Your competitors' solutions are only a click away – and people who aren't happy with your solution can instantly broadcast their feelings to the world. If you're not actively improving your user experience, your business will be left behind.
ON-DEMAND UX RESOURCE
Many companies think they can't afford to invest in User Experience (UX), and are hesitant to hire full-time design resources. That's where I come in. I'm a freelance Product Designer who can improve your solution's user experience without adding to your overhead. I've designed apps for small vertical market solutions and internal desktop and mobile apps for multi-billion dollar companies.
TESTIMONIALS
JAMES WHITTAKER
Founder, Givocity
The mobile prototype Fred created provided a very realistic feel for what it would be like to use our platform and it was critical to driving early stage interest and ultimately adoption. I highly recommend Fred as a collaborative UX designer.
NICHOLAS VAN WYK
Retail Systems Consultant
Fred has an uncanny ability to shift the thinking and viewpoint on a situation and ultimately come up with an approach that seamlessly and effortlessly simplifies the user experience.
DAN MULLINS
UX Strategist
Fred combines his extensive experience in customer problem-solving with a passion for user empathy, resulting in UX Designs that deliver business value and great user experiences.